The Problem Isn't Tipping. It's Tipping Culture
By Kato Tam

I have no problem tipping people who genuinely earn it. In fact, I have always believed that exceptional service deserves recognition because great employees can completely change an experience. Whether I am sitting down at a restaurant, staying at a hotel, or spending time with a knowledgeable bartender, I appreciate the effort that goes into making customers feel welcome. The problem is not tipping itself. The problem is that somewhere along the way, tipping stopped feeling like a reward for great service and started feeling like an expectation attached to almost every purchase.
Over the past several years, I have noticed myself asking a question that I never used to think about.
Why am I being asked to tip here?
Not long ago, tipping felt relatively straightforward. You tipped your server after a meal, left a few dollars for the hotel housekeeper, thanked the barber for a great haircut, or showed appreciation to someone who provided a personal service. Those situations made sense because the employee had invested time into creating a better experience. Today, however, I find myself staring at payment terminals that ask for twenty, twenty five, or even thirty percent before anyone has actually done anything beyond handing me a product across a counter. Instead of rewarding outstanding service, I often feel like I am being asked to subsidize a business model.
The first reason tipping culture feels out of control is that it has expanded into places where tipping never existed before. Every coffee shop, frozen yogurt stand, self serve kiosk, food truck, and retail counter seems to present the same tablet asking whether I would like to leave an additional gratuity. Even businesses that simply ring up an item now present tipping options before I have even finished paying. I sometimes wonder how many people press the button simply because they feel uncomfortable saying no while an employee watches them complete the transaction.
That pressure changes the experience.
When I know someone is watching my decision, the prompt no longer feels like an optional gesture of appreciation. Instead, it feels like a social test where declining to tip carries an unspoken sense of guilt, even when no additional service has actually been provided.
The second reason tipping has become frustrating is that suggested percentages continue climbing. I remember when fifteen percent was considered a normal tip, while twenty percent represented exceptional service. Today, many payment screens begin at twenty percent and quickly jump to twenty five or even thirty percent, creating the impression that generosity is no longer optional but expected. At some point, the conversation quietly shifted from rewarding excellent service to establishing a new baseline that customers are simply expected to accept without question.
As prices continue rising because of inflation, those percentages also become more expensive. When a meal costs significantly more than it did just a few years ago, a percentage based tip naturally increases as well, even if the quality of service remains exactly the same. Asking customers to pay higher menu prices while simultaneously encouraging higher percentages feels like double dipping, and I suspect many people have reached the point where they are beginning to notice.
The third reason tipping culture feels broken is that businesses increasingly appear to rely on customers to solve compensation problems that should be addressed internally. Whenever I encounter a payment screen asking me to help support employees, I cannot help but wonder why that responsibility has been shifted onto customers in the first place. Fair wages are ultimately a conversation between employers and employees, yet consumers are increasingly placed in the middle of that relationship every time they make a purchase.
I understand that many workers depend on tips, and I genuinely sympathize with that reality.
At the same time, I also believe businesses should not expect customers to feel responsible for payroll decisions every time they buy a sandwich, pick up takeout, or purchase a drink.
The fourth reason tipping culture has become exhausting is that it creates inconsistency. I never know which businesses expect a tip, which ones merely suggest it, or which ones genuinely rely on gratuities to support their employees. One day I might buy a coffee without thinking twice, while the next day I am wondering whether declining a suggested tip somehow makes me appear inconsiderate. The uncertainty itself has become part of the problem because customers are constantly expected to navigate unwritten social rules that seem to change from one business to the next.
Perhaps the biggest issue, however, is that tipping no longer feels like a voluntary expression of gratitude. Instead of leaving a tip because I genuinely appreciated someone's effort, I sometimes leave one simply to avoid feeling awkward. That subtle shift changes the entire purpose of tipping. Gratitude becomes obligation, generosity becomes expectation, and what was once a simple thank you begins to feel like another mandatory charge attached to nearly every purchase.
Finally, I think businesses should remember that customers notice when they feel nickel and dimed. Convenience fees, service charges, processing fees, delivery fees, subscriptions, and ever increasing requests for gratuities all accumulate into a single experience. Individually, each request may seem reasonable. Collectively, they create the feeling that every transaction comes with another hand reaching into your wallet before you even have the opportunity to enjoy what you purchased.
I still believe tipping has an important place in our economy, and I will gladly continue rewarding people who provide exceptional service because those moments deserve recognition. What I hope changes is the expectation that every interaction, regardless of how little service was actually provided, should end with another request for additional money. If businesses continue expanding tipping into every corner of daily life, they may eventually discover that customers become less generous, not because they dislike rewarding good service, but because they have grown tired of being asked to tip before they have even received it.